Episode 762
How Joseph Shalaby Built an 8-Figure Mortgage Empire | Sales, Systems & Mindset
Joseph Shalaby shares how he built an 8-figure mortgage company, scaled nationally, and grew six million followers through sales, content, and relentless execution.
In this episode of RealDealChat, Jack Hoss sits down with Joseph Shalaby, CEO of E Mortgage Capital and host of Coffees for Closers, to unpack how he scaled one of the fastest-growing mortgage companies in the U.S., built a massive social media audience, and created a brand that blends education + entertainment to dominate the industry.
Joseph shares his journey from a broke sociology grad chasing academia to running a 2,000-person organization licensed in 47 states. He breaks down how he developed elite sales skills, why most people overcomplicate success, and what it takes to scale through regulation, compliance, lawsuits, competitors, and explosive market cycles.
He also dives into the economy, interest rate projections, investor loans, DSCR strategies, and why AI is now essential for growth in lending and real estate.
What You’ll Learn:
- How Joseph built an 8-figure mortgage company from scratch
- Why entertainment + education is the new content formula
- The truth about sales: it’s math, not magic
- Why being uncomfortable equals growth
- How to scale under heavy regulation & compliance
- DSCR loans, investor loans & what buyers must know
- How rate cuts could impact home values
- Why AI callers, AI content, and automation are the future
- The mindset required to survive lawsuits, competition & chaos
- How to read the market and act before it moves
📌 Listen to Joseph’s podcast → CoffeesForClosers.com
📌 Follow him on Instagram → @JosephShalaby
💡 Want help scaling your real estate business with AI & automation? Visit https://realdealcrew.com
Timestamps:
00:00 – Mortgages: boring industry, big opportunity
01:00 – Joseph’s journey into real estate & content
02:20 – Growing 6M followers: educate + entertain
04:30 – Leaving academia for income & purpose
06:30 – California housing & affordability crisis
08:20 – Developing elite sales skills
09:58 – Scaling a national mortgage company
11:00 – Competing through branding & technology
12:45 – Becoming a top performer through repetition
14:07 – Why most people fear sales
15:29 – Coaching, creativity & execution
16:41 – Market update: rates, inflation & inventory
19:00 – Insurance crisis & California volatility
20:49 – Licensing in 47 states
22:00 – DSCR loans & investors dominating the market
23:59 – How rate cuts will affect home values
24:44 – AI callers, content systems & automation
26:25 – Advice for buyers & the rate trap
27:00 – Rapid Fire: lies, lessons & favorite books
28:40 – Biggest time-saver: ChatGPT & LLM tools
29:00 – Final thoughts & where to follow Joseph
#RealEstateInvesting #MortgageIndustry #JosephShalaby #RealDealChat #DSCRLoans #InvestorLoans #EntrepreneurMindset #SalesTraining #MarketUpdate #HousingMarket #AIForBusiness #Automation #WealthBuilding
We empower real estate investors by optimizing your business processes through customized automation and system integration. From lead management to deal closure, we help you build a scalable and efficient operation. Learn more at RealDealCrew.com
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